Fiesta Group General Manager, Mr. Wissam Akkawi, at BIFEX 2013 On May 8, 2013 

Mr. Wissam Akkawi, Fiesta Group’s General Manager participated in a panel discussion at Beirut International Franchise Forum and Exhibition (BIFEX) held at Phoenicia Hotel.

Organized by the LEBANESE FRANCHISE ASSOCIATION for the second consecutive year, BIFEX2013 comes in junction with the World Franchise Council meeting where delegates from Franchise Associations around the world meet to promote collaboration and discuss the latest trends in franchising. The event was built on the success achieved in 2012 bringing together distinguished keynote speakers and franchisors to share their expertise in digital marketing and franchising fields.

Mr. Akkawi shared the experience of Fiesta Group in franchise and how the company adapted its products and services to local needs. He also shared Fiesta Group’s experience in market research when opening new franchises in different countries.